Combined digital foundation proposal

Two UAE businesses.
Two growth-ready brands.

Logo design, conversion-focused websites, Local SEO foundations and optional digital management for Oyster Caterers and Arabian Homes.

AED 5,500Per company · one-time
AED 11,000Combined foundation
From AED 1,500Monthly management · each
OC

Oyster Caterers

Brand identity · catering website · local discovery

AH

Arabian Homes

Brand identity · property website · local lead generation

TechBehemoths 2025GNEXT · WordPressTechBehemoths 2025GNEXT · SEOTechBehemoths 2025GNEXT · PPCTechBehemoths 2025GXLOCATE · WordPressTechBehemoths 2025GXLOCATE · Web DevelopmentTechBehemoths 2025GXLOCATE · SEODesignRushGNEXT · Agency ProfileDesignRushGXLOCATE · Agency Profile
Project scope

Clear deliverables for each company.

Use the tabs to review the recommended digital foundation for each business.

01

Logo & brand foundation

Distinctive catering identity, primary logo, practical colour palette, typography direction and essential digital export files.

02

Website design & development

Mobile-first catering website structured around menus, occasions, service areas, proof and enquiry conversion.

03

Local SEO & GBP setup

Google Business Profile optimization, location relevance, catering categories, NAP consistency and local-search foundations.

Conversion focus: Corporate catering, weddings, private events, buffets and recurring office requirements should each have a clear enquiry journey with WhatsApp, phone and quotation actions.
01

Logo & brand foundation

Professional property-oriented identity designed to convey trust, local expertise and a premium but approachable service.

02

Website design & development

Mobile-first property website for services, communities, listings or enquiries, with clear lead-generation paths.

03

Local SEO & GBP setup

Google Business Profile optimization, service/location signals, property-focused categories and local citation consistency.

Discovery assumption: Arabian Homes is treated as a real-estate/property business in this proposal. Final pages, keywords, compliance content and lead flows will be adjusted after confirming its exact business model and licensing.
What the website price includes

Not just a website. A managed first-year foundation.

Each AED 4,500 website package includes the essentials required to launch securely and support local marketing.

Design, build & conversion

  • Responsive website design and development
  • Core service and contact pages
  • WhatsApp, call and enquiry CTAs
  • Mobile-first UX and speed optimization
  • Basic content population from approved materials
  • GA4 and Search Console readiness
Mobile firstConversion UXLocal signals

Included for one year

  • One year standard website hosting
  • SSL and baseline security management
  • CMS/plugin security updates
  • Routine technical maintenance
  • Backups and uptime monitoring
  • Reasonable bug-fix support for delivered features
HostingSecurityMaintenance
Local SEO opportunities

Built to be found in the UAE local journey.

The initial AED 500 setup creates the foundation. Continued ranking growth requires ongoing content, reviews, citations and GBP activity.

OC

Oyster Caterers

  • Target “catering company + city/area” queries
  • Create corporate, wedding and event service pages
  • Add menu/event imagery and weekly GBP posts
  • Build reviews after completed catering events
  • Use CateringBusiness/LocalBusiness schema
  • Strengthen TripAdvisor, Facebook and F&B citations
AH

Arabian Homes

  • Target property service + community/location terms
  • Create service and community landing pages
  • Add trustworthy team, licensing and property proof
  • Build Google reviews from completed client journeys
  • Use RealEstateAgent/LocalBusiness schema as applicable
  • Maintain consistent profiles across Bayut/property portals
AE

Shared UAE foundations

  • Accurate legal name, UAE phone and address
  • English and Arabic-ready metadata/content
  • Google Maps embed and consistent sitewide NAP
  • Service areas, hours and holiday updates
  • Mobile Core Web Vitals and HTTPS
  • WhatsApp conversion tracking
Google Ads management insights

Capture demand with intent-led campaigns.

Google Ads launch is optional and begins only after the website destination and conversion tracking are verified.

Oyster Caterers campaign map

  • Separate brand and non-brand Search campaigns
  • Intent groups: corporate, wedding, event and buffet catering
  • Location targeting aligned to actual delivery/service coverage
  • Call, WhatsApp and quotation-form conversion tracking
  • English/Arabic ad variants where suitable
  • Negative keywords to exclude jobs, courses, recipes and irrelevant food searches

Arabian Homes campaign map

  • Separate brand and non-brand Search campaigns
  • Intent groups based on confirmed property services
  • Area/community segmentation only where landing pages support it
  • Call, WhatsApp, viewing and lead-form tracking
  • Location, callout and sitelink assets
  • Negative keywords to control research-only and irrelevant traffic

Management principles

  • Phrase match as the controlled starting point
  • Exact match for proven high-intent queries
  • No broad match without conversion data and negatives
  • One primary conversion objective per campaign
  • Search-term review and budget pacing
  • Move to tCPA only after reliable conversion volume
Advertising spend is separate: Google media budgets are paid directly by each client to Google. Recommended spend will be set after keyword demand, service geography, competition and lead-value discovery.
One-time investment

Transparent pricing. No hidden foundation costs.

Both clients receive the same core commercial structure, with the website customized to their industry and objectives.

Client 01

Oyster Caterers

AED 5,500One-time total
Logo designAED 500
Website design & developmentAED 4,500
Local SEO setup & GBP optimizationAED 500
Website includes
  • 1-year hosting
  • Security management
  • Security updates
  • Maintenance
  • SSL
  • Backups
Client 02

Arabian Homes

AED 5,500One-time total
Logo designAED 500
Website design & developmentAED 4,500
Local SEO setup & GBP optimizationAED 500
Website includes
  • 1-year hosting
  • Security management
  • Security updates
  • Maintenance
  • SSL
  • Backups
Combined digital foundation
Both logos · both websites · both Local SEO/GBP setups
AED 11,000

All prices exclude 5% UAE VAT; VAT will be added to the invoiced amount. Domain registration, premium paid plugins, stock photography, advanced integrations, third-party subscriptions, advertising spend and substantial post-approval scope changes are excluded unless quoted.

Optional monthly growth

Complete digital management from AED 1,500/month.

Available separately for each company after launch. Final scope is matched to the chosen monthly budget and commercial priorities.

Starting monthly retainer
AED 1,500 / company / month

Exclusive of 5% VAT and all advertising media spend.

  • Social media account management
  • Monthly content planning and posting
  • Website monitoring and optimization
  • Local SEO and GBP management
  • Google Ads account/campaign management
  • Search-term and negative-keyword reviews
  • Conversion tracking and performance QA
  • Review and local visibility strategy
  • Monthly reporting and recommendations
  • Budget pacing and campaign optimization
Scope note: “Complete digital management” means coordinated management across the listed channels, but content volume, campaign count, production requirements and response cadence will be defined in the selected monthly scope. Google Ads and paid-social media budgets remain separate.
Delivery roadmap

A practical route from brief to launch.

PHASE 01

Discovery

Business model, audiences, locations, services and approvals.

PHASE 02

Logo direction

Concepts, refinement and final brand export files.

PHASE 03

Website UX

Sitemap, page hierarchy, content and conversion paths.

PHASE 04

Build & SEO

Responsive development, local elements, tracking and QA.

PHASE 05

Launch

Hosting, security, GBP setup and optional growth handoff.

Indicative delivery: approximately 4–6 weeks per website, subject to content, approvals, access, verification and parallel scheduling.

Service providers

Two specialist firms. One delivery team.

GNEXT LLC

Brand strategy, logo design, website design and development, social media, performance marketing and Google Ads management.

PPC 2025SEO 2025WordPress 2025

GXLOCATE

Local SEO, Google Business Profile optimization, local citations, review strategy, Maps visibility and search-focused technical delivery.

Web Dev 2025SEO 2025WordPress 2025
Recommended next step

Approve both foundations. Launch with consistency.

Begin with discovery for both companies, confirm Arabian Homes’ exact business model, then develop the two brand and website systems in parallel.

Discuss the proposal →